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About Us

If you represent a corporation, institution, advertising agency, investor or public relations firm, or an individual in need of graphic design, you’ve landed exactly where you need to be. We are knowledgeable, friendly and will help to bring you satisfying results.




It is our mission at Cherry Design to collaborate with each valued client in such a way where we can bring the highest quality products and services. We promise to bring you a high quality product or service for a reasonable price.  

Cherry Graphic Design is in a field that is both creative and technical. We have highly skilled professionals that are regularly trained in the most current technology to bring you the best services available.

Some straight talk about value....
We live in a fast paced world where everything is competing for your attention. It is a challenge not only for your company, but companies everywhere, to attract consumers to their products and services. Never has effective communication through words and graphics been more important.

So how do companies succeed in communicating to their markets and constituencies? More often than not, companies who value design lead the pack.

In today’s business world, graphic design is the highly individualized result of people coming together to do something they couldn’t do alone. When the collaboration is creative, the results are usually creative also. If a project is to be done well, it must first be valued.

We have a competitive pricing structure. Although we do everything to keep our prices competitive, you do get what you pay for. Good design is not cheap. Do you place a high value on your company image? If the answer is yes, we can help you to attract customers.


What is design?

Design often has the properties of good looks. But more importantly, it is about the underlying structure of communicating to your audience. It is about "the idea" and communicating it to your audience. Although it is possible for a good idea to be poorly executed, bad ideas cannot be saved. The best results for success are when good ideas are executed well.

Design is about the whole, not the part. If you wear an Oscar de la Renta suit with a pair of badly worn shoes, you will most likely be remembered for the badly worn shoes. It isn’t enough for a company to have a great logo if the communication effort isn’t carried out in every area. The company identity, branding, packaging, publications, advertising, internet and environmental graphics being presented well are all important.

What should you look for in a designer? Here are a few considerations:

-It is important to see the designers type of work -- to see if you like it.
-Then ask yourself..."Will I enjoy working with this design firm?"
-Does the culture of this design firm match the culture of your company?
-Can the design firm demonstrate meeting its schedules?

Project Life Cycle We liaise with our clients closely from concept to completion.
(Every job is different but the roadmap is broadly similar):

1. Initial discussion - establish goals
2. Determine artistic and technical requirements
3. Prepare a written Design Brief
4. Estimate costs and timescale
5. Research the competition
6. For Websites: Search Engine Optimization (SEO) analysis
7. Present drafts
8. Re-evaluate project to approval
9. For Websites: Design navigation and architecture
10. Implement graphics, markup and programming
11. Iterate to satisfaction
12. Project sign-off
13. Maintenance Service (If needed or desired)

The Design Brief (Customer Inquiry Form)

The Design Brief is a written explanation given by the client to the designer at the outset of a project. As a client, you are spelling out your objectives and expectations and defining the scope of work you would like done. You are also committing to a concrete expression that can be revisited as a project moves forward.

Some clients who aren't familiar with the design process don't see carefully-written briefs as a high priority. This may be because they don't have time. Quite often, it's because the client hasn't made fundamental decisions about the objectives of their marketing collateral

The Design Brief will help us identify your marketing requirements and provide you with a considered, competitive quote
. It is also a way for everyone to keep on track. If The Design Brief raises questions, that is good! It is always better to answer questions early in the project. It ensures that the client gets the most value for money from the designer.

About the Design Brief

First of all, a Design Brief is not a blue print. It doesn't tell the designer how to do the work.
A Design Brief is a statement of purpose, a concise declaration of your expectations of what the designs end result should accomplish: such as...

-a clear statement of objectives and your priorities,
-relating the objectives to how you would like your company positioned,
-indicating how you will measure the achievement of your goals,
-defining, characterizing and prioritize your audiences,
-defining budgets and time frames,
-explaining your internal approval process,
-being clear about procedure requirements (e.g. if more than one bid is needed from fabricators or it there is a minimum acceptable level of detail for design presentations.)

Click here for a Design Brief

Design Briefs pave the way for a successful design effort for everyone!

The Budgeting and Managing the process

When the design brief is finished, budgeting and managing a project is easier. It takes two to budget and manage a design project: The client and the designer. The most successful collaborations are always the ones where all the information is on the table and expectations are in the open from the outset of the project.

There is always a budget whether it is talked about or not. Clients are sometimes hesitant to announce how much they have to spend for fear that if they do, the designer will design to that number, when a different solution for less money might otherwise be been reached. Although this is a reasonable concern, it is risky to design in a budgetary vacuum. If your budget stops at "4 gears, a tire and a headlight", there is no point in looking for a "Range Rover". The ideal approach is to bring your designer in as early as you can on what your budget is. The designer will help you to achieve a realistic cost parameter that relates to your objectives. Individual estimates can be provided for:

Design Concepts
Design development
Photography/ Illustration
Website processes

Who leads and who follows?

It is the clients' responsibility to lead a project. It is the designer's responsibility to manage the design process. Leadership should not be confused with involvement. If you would like a lot of involvement, then you should define what your participation will be. Clear direction should be given at the outset of the project. If you are ready to become quite involved, you must be available when needed by the designer and ready to make decisions in a timely manner. You should also understand how the design supports your objectives (so you can sell it). Then you will need to monitor major delivery points and be prepared to get the necessary approvals.

A word about photographs and images
It is important to remember that you are buying a one-time usage of the photographs and images - not the work itself. Copyright laws are in effect the moment the camera is in use or certain designs are in process. If you want unlimited use, you will have to negotiate and pay for it.

A word about early project termination
You should be aware that if a project is brought to a premature termination that there is a “termination fee’ for the up front costs incurred in the design process.

Lastly, some designers are excellent presenters and like to present their work to the final authority. At the same time, you should decide who should do this. Even though designers can be persuasive, they are not the ones to get the final sign-off. As the leader of the team, you are the deal-maker and the final closer.