is your identity in the marketplace. Your Logo
, Website, Collateral
Materials, Publications and Signage
are all pieces of your branding identity. Is yours saying what it should?
Branding is not so much about
getting your target market to choose you over the competition as much
as it is about getting your prospects to see you as the only one that
provides a solution to their problem.
The American Marketing Association (AMA) defines a brand as a "name,
term, sign, symbol, design or a combination of them intended to identify
the goods and services of one seller or group of sellers - and to differentiate
them from those of other sellers.
Linking your company's core competencies, finding what motivates your
customers and finding the pulse of your future opportunities is the key
to your branding.